Connections Post 2

While speaking with the warehouse manager at my job, I noticed some odd products I had never seen before.  I spoke with our marketing director who explained that they are modified existing products that have been reformulated and repackaged for foreign markets.  Each foreign market looks for different qualities of the same product, so quite a bit of modification is required to adapt our products successfully in a foreign market.  But not all products labels were changed for each market.  In Brazil, people actually prefer our products that are still labeled in English, because they believe that products from U.S. are superior to local products or products that have been relabeled in Portuguese.