While Christmas shopping at the mall, I was bombarded by the usual in your face obnoxious kiosk worker. The guy tried to force some mediocre random junk into my hands as I was walking by.
In class we learned that personal selling is the most effective form of the promotion mix because of the ability to adapt a "pitch" to a customer. It also happens to be the most expensive form of promotion, if an employee can not recognize that I am not part of their target market, and fails to adapt a pitch well enough for me to even pretend to take interested in the product he is selling... They are probably wasting their money.
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