- Brands- help remind you what products exist
- Slogans- "melts in your mouth not in your hands"
- Characters- makes you think of the product, even if it does not relate. Tony the Tiger
Promotion mix
- Advertising- mass media
- Personal Selling- one on one, most expensive, most adaptive, changes for every customer
- Sales Promotion- direct value to customer, offers a direct value to cost. Attracts new customers, encourages trial product, boost sales of current customers
- Public Relations- maintains favorable relationship with the public
Advertising- paid message communicated to audience
3 types of Advertising
- primary- buy any product like mine!
- selective- buy only my product
- institutional- buy from our company
Next Scribe is Steven!!
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