Connections Post II

In class today we talked about personal selling as a type of advertisement. The description of personal selling is a person who is selling a product one on one to another person. The product could be described one way to one person and another way to fit another person's needs. It is the most effective way to sell your product(s). The very first thing that popped into my mind was The Buckle. They use this method of one on one selling to sell their clothing, jeans, shoes, jewelry, purses, etc. I believe it can be a great approach if done correctly. Of course you always have the Buckle sales person who is a teeny tiny bit over bearing. However, they always greet you happily when you walk in the store, which I think is important for The Buckle because it's what they are known for. You definately get service there you are either not use to or appreciate like never before. They always ask you what you would like in your jeans, and for the most part they do always convince you to buy the extra expensive pair of jeans because it's exactly what you 'need'. The older I've gotten the wiser I have gotten to their tricks, but I couldn't help but connect the dots here. One on one selling will probably always remind me of "Hi, welcome to The Buckle."