Monday, October 18, 2010

Reflections Post 2

Right now in class we are learning about everything having to do with production with a new product. The first thing is marketing. You have to generate awareness of your product to gain a customer base. Marketing strategies inform customers as well as remind them about the product. The next step is to come up with the price for the product. Different companies use different strategies here. They also have to decide what type pf product they will produce. The different types of distribution is also something that companies have to decide over. Once the product is out, the company has to keep the customers aware of the product's availability. that is where promotion comes in

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