Scribe Post

Today in class we discussed products and their packaging. We discussed the product classification which is determined by the purchase of the actual product. Convenience products are generally universal and easily substituted. Shopping products are more along the lines of clothing and other products that are somewhat interchangable but more time is spent considering the purchase and Specialty products are high price and a long time is spent in the purchase and research process along with brand loyalty taken into consideration.

We also discussed the product life cycle and how the price, production cost, and amount of sales change throughout the introductory phase, growth phase, maturity phase, and the decline phase of a products life. We discussed branding and product line and mix as well as product modifications and packaging.

the next scribe will be courtney