Reflections Post Ch. 12-15

In class we have been talking about marketing, building customer relationships and the importance of management and the customers relationships. We also covered utility, the affects of marketing, types of products, the product cycle; which goes through the stages of introduction, growth, maturity, and decline. In chapter 14 we covered wholesaling, the different types of retailers, and we also identified the various channels of distribution that are used for customer and industrial products. And in the last chapter covered we discussed promotion and the five promotion mixes; which include advertising, personal selling, sales promotion, and public relations.