Reflections Post Ch. 12-15

I think this section of the course, dealing with marketing, is fairly important. The first month of class went over more of the basics of business, but now I'm starting to learn how to conduct business and get my product to consumers.

Marketing is about getting your good or service to the public. The marketing mix gives steps and ways of accomplishing that goal. It consists of the: product, price, promotion, and distribution.

Product deals with: classification, brand name, trademark, its own life cycle, line and mix, and packaging

Price: the main goal is to maximize profit, but there are different strategies to go about doing so

Promoting is about getting the public to know about your products. Dealing with advertisement, public relations, personal selling, and sales promotion

I found distribution interesting because I never knew to much about retailing. Distribution is concerned with getting goods or services to the people that want or need them. Depending on the product a sort of marketing coverage is needed, wether it be intensive, selective, or exclusive. Today there are many types or retailers to choose from. Having a retailer makes things much easier than buying from original source.