Reflections 2

Since the last exam we have had we have been going over chapters 12-15. The past few weeks have been filled with a ton of new information and recently we talked about the way different companies choose to get customers interested in their products. I found this very interesting because I never realized how much thought goes into a product when a company is putting it on the market. One thing that has been a little confusing though, is the fact that we have also been learning about the different pricing strategies companies will use. I understand the concept that companies contemplate and decide which strategy will work best for the product but it is just a little frustrating sorting through all the different types of strategies that are out there.