Connections

We had a test today and the past couple weeks we have gone over marketing, production, branding, etc. One of the marketing measurements is by sales forecasting, which is an estimate of the amount of a product that an organization expects to sell during a certain period of time based on a specified level of marketing effort. I currently work at McAlister's Deli and they are known for there sweet tea, it comes in only one size and it's a large Togo glass. They underestimated their inventory levels of how many cups were going to be sold and used so we ran out for a couple days and had to use smaller cups. Managers rely on these marketing measurements when purchasing things such as McAlister's sweet tea cups or any other type of raw material, schedule production, secure financial resources, equipment purchases, and many other things needed for their business to function properly and smoothly.