Today in class we discussed marketing. We went over how to create utility. The four types of utility are form, place, time, and possesion. Buying behavior was also discussed and the factors of that behavior which are, situational, psychological, social, and buying power. We also learned about marketing mix which is the most important part of getting people to buy your product. Product, price, promotion, and distribution make up the marketing mix. The last thing we covered was the approaches to marketing; undifferentiated, concentrated, and differentiated.
The next scribe will be Justin.
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