Reflections Post II (Chapters 12, 13, 14,15)

We are learning how to build customer relationships through effective marketing in class. The most interesting part to me that we have covered up to this point was the situational, psychological, social, and buying power factors that come into play regarding your buying behavior. I think society plays a bigger role on our mindsets than we actually believe it does. I find this significant because it makes you evaluate how much control you actually have and how much control you really don't have. I mean you are restricted to a certain degree when it comes to your disposable income, however the perception you carry of a brand really sticks with you.